Internetwork Security and Web Analytics — Winter 2024

What are the key strategies for securing a network against web threats? Discuss.

What factors should be considered when picking a security policy for an organization's network? Discuss at least three key considerations and their implications

Explain the concept of host-based security and its importance in protecting against various types of cyber threats. Provide examples of host-based security measures and how they contribute to overall network security.

Define web Menace.

What are the present and future trends in web analytics? Discuss emerging technologies and methodologies shaping the field and their potential impact on businesses.

Discuss the importance of data quality in web analytics, particularly Quickstream data, and how organizations can implement best practices to ensure accuracy.

Explain foundational web analytics metrics and the significance of standard reports in analyzing website performance.

How does the "Three Layers of So What" test enhance web analytics effectiveness? Provide examples.

Differentiate internal search and external search in website.

Explore the realm of search analytics, including internal site search, SEO, and PPC (pay-per-click) Provide guidance on performing internal site search analytics, beginning SEO efforts, and measuring the effectiveness of SEO and PPC campaigns.

Define trust and security in E-commerce website.

How can businesses create foundation reports in web data analytics?

Explain any three analytic tools

Provide insights into email marketing fundamentals, including subscriber list management and content creation strategies.

Explain navigation reports in Google analytics.

Explain Multichannel marketing? OR1

Describe the steps to test important pages and calls to action in website.

Explore strategies for improving search traffic through A/Btesting methodologies.

Explain OSI Model with all layers in detail.

What are streaming analytics.s

Discuss the integration of email marketing into multichannel strategies, emphasizing cohesive messaging across various platforms.

Explain SEO-KPI.

Explain web master.

Write down the steps to create web analytics report.

Explain Black-Hat SEO Technique.