What is Host-based security system? Explain in detail.
[4 marks]What is internetwork security? Types of internet security threats?
[3 marks]Explain classes of attacks. Explain web based attacks in detail.
[7 marks]Explain OSI reference model in detail.
[7 marks]Explain web analytics process in detail.
[4 marks]Explain different types of websites in detail.
[7 marks]What is web analytics? Why is it important in web development?
[3 marks]Define PPC and explain its working.
[3 marks]Explain Competitive benchmarking?
[7 marks]Differentiate internal search external search.
[3 marks]Explain “Three layers of so what test”?
[4 marks]Explain SEO and it’s working in detail.
[7 marks]Explain web content quality.
[4 marks]What is search analytics?
[3 marks]Explain how to perform internal site search analysis?
[7 marks]What is E-commerce website guide? Give list of key areas of e- commerce metrics.
[3 marks]What is A/B Testing?
[4 marks]Explain how to analyzing pay per click effectiveness?
[7 marks]Differentiate SEO and PPC.
[4 marks]Discuss various media and channels of marketing.
[7 marks]Explain the process of website testing.
[7 marks]What is multichannel marketing?
[3 marks]What is E-mail marketing?
[3 marks]Explain website jump start guide.
[4 marks]Explain navigation reports in Google analytics.
[4 marks]