Explain the importance of web analytics
[7 marks]Define a host-based security system and explain it in detail
[3 marks]How can networks be secured against common online threats? Describe key defense techniques
[4 marks]Explain OSI reference model in detail
[7 marks]What are passive attacks? Explain them briefly
[3 marks]Explain site search analysis.
[4 marks]What do you mean by a cyber-attack? List and briefly describe its different types
[7 marks]Define trust and security in the context of an e-commerce website
[4 marks]How do you measure effectiveness of PPC?
[3 marks]What is the difference between internal search and external search in website?
[4 marks]How do you measure blog performance?
[7 marks]Differentiate SEO and PPC
[3 marks]What is Search Engine Optimization (SEO), and how is it implemented?
[7 marks]What techniques improve search traffic? Explain.
[3 marks]What is multichannel marketing? Explain briefly.
[3 marks]What is A/B Testing?
[4 marks]"What are the three layers of the 'So What' test? Explain each."
[7 marks]Define email marketing and discuss its key fundamentals Page 1 of
[2 marks]"What are On-page and Off-page SEO? Explain their roles in website optimization."
[7 marks]What are the responsibilities of webmaster?
[3 marks]What are the different e-commerce models? List and explain each.
[4 marks]Describe the steps involved in the website testing process.
[7 marks]Define: SEO-KPI
[3 marks]What are navigation reports in Google Analytics? Explain how they work
[4 marks]Explain Black-Hat SEO Technique Page 2 of
[2 marks]