What factors need to be considered by search engine for ranking the web sites?
[7 marks]Define Vertical search? With suitable example, explain various vertical search products.
[7 marks]What are positive and negative ranking factors?
[7 marks]What is the need of SWOT analysis? How to do it? Explain with detail example.
[7 marks]What is mean by keyword cannibalization? How we can fix internal linking problem?
[7 marks]What is clocking? In which situation clocking required.
[7 marks]Explain different keyword research tools available in market.
[7 marks]Explain Key Performance Indicator for Long Tail SEO.
[7 marks]What are the basic elements of SERP? Explain the different layout of search engines.
[7 marks]What is a Sitemap? How it is useful in SEO? What are the contents of an XML sitemap file? How can it be uploaded and managed?
[7 marks]Explain: Optimization for Image Search.
[7 marks]Explain the importance of Web Analytics tool with any one detailed example
[7 marks]Explain: Optimizing for Local Search.
[7 marks]Explain: Crawling, Indexing & Ranking
[7 marks]What is Document Analysis and Link analysis?
[7 marks]What are the different types of conversions perform on any web page? What is ROI? How to calculate project ROI?
[7 marks]Explain the increasing importance of Local, Mobile and Voice Recognition Search
[7 marks]