With a suitable example discuss the searcher’s intent in detail.
[7 marks]Differentiate between 1) Paid search vs. Natural search 2) Crawling vs. Indexing
[7 marks]What is Keyword Cannibalization? What is its rank boosting factor?
[7 marks]What are business factors that affect search engine optimization plan?
[7 marks]What is Real content? What sort of content a search engine look in a page?
[7 marks]How to perform Image and Product search Optimization?
[7 marks]What are the different keyword research tools available in market? Explain any one.
[7 marks]Comment on : “Determining Searcher Intent: A Challenge for Both Marketers and Search Engines”
[7 marks]What is SWOT analysis? What is SMART analysis?
[7 marks]What are the steps needed to follow for determining keyword value and ROI?
[7 marks]Explain Root Domains, Subdomains, and Microsites and explain these terms in relation to SEO implementation.
[7 marks]What are new search trends? What is importance of new search trends?
[7 marks]What is XML sitemap? What is the use of sitemap? Give layout of XML sitemap.
[7 marks]What is Clocking? Discuss ethical and unethical situations of clocking. And give some popular website examples which are using ethical clocking.
[7 marks]What is Semantic map? With Suitable example, Explain how semantic analysis helps in SEO?
[7 marks]How to audit an existing website to identify the SEO problem?
[7 marks]How search engine can survive under increased market saturation and completion?
[7 marks]