Search Engine Techniques (SET) — Winter 2020

Explain the following Terms 1. “ORGANIC” search 2. Meta robots tag 01 3. Vertical search 4. Rewrite URL

Fill in the blanks 1. _________is an online program or software that helps users to search for information on World Wide Web. 2. ________ file used to disallow any web page from crawling. 3. _______file tells search engine which pages you want to exclude from indexing. 4. _______ Search engine has maximum market share. 5. What does SEM stand for_______ 6. _________is the name of first search engine. 7. ___________ is the meta search engine example.

1. Give any two examples of country specific search engine. 2. Give 5 examples of google vertical search engines. 3. Blended Search 4. Reverse Search 01

How to determine the intent of the searcher? What are the different types of queries they are using?

1. Explain business factors affecting SEO plan 2. What are the different strategic goal that SEO can fulfill

Explain advance search operators of google search engine with its use.

What is mean by keyword cannibalization? How to fix the problem of internal linking?

What are the different html tag contain that search engine can crawls? Which are not crawl able?

Explain the importance of Web Analytics tool. Give detailed example of any one

Explain importance of keyword research tool with any one example.

What is clocking? In which situation clocking required?

What is mean by spider able link structure? What are the reasons for having non reachable pages in your web site?1

How the action tracking report is useful? What are the types of actions should we track for following sites? 1. B2B site 2. Blog 3. E-Commerce

What is mean by Crawl Errors? How we can identify them? Tool for find it

What are the different types of conversions perform on any web page? What is ROI? How to calculate project ROI?

Explain key performance indicator for long tail SEO.