Explain the following Terms 1. Rel=”nofollow” 2. Meta robots tag 01 3. Vertical search 4. Rewrite URL
[2 marks]Fill in the blanks 1. RSS stands for____________ 2. ________ file used to disallow any web page from crawling. 3. ______tag is used to eliminating the duplicate pages. 4. _______ search engine has maximum market share. 5. Blended search is also known as _______________. 6. ____________is the name of first search engine. 7. ___________ is the meta search engine example.
[7 marks]1. Give any two examples of country specific search engine. 2. Give 5 examples of google vertical search engines. 3. How to optimize an image ? Give 5 tips for it. 4. What is Breadcrumb navigation? 01
[3 marks]How to determine the intent of the searcher? What are the different types of queries they are using?
[7 marks]What is the need of SWOT analysis? How to do it? Explain with detail example.
[7 marks]What is mean by keyword cannibalization? how to fix the problem of internal linking?
[7 marks]Explain positive and negative ranking factors that affect to the ranking of webpage in search engine results?
[7 marks]What content a search engine can “see” and “not see” on a web page? Explain in detail.
[7 marks]Explain advance search operators of google search engine with its use.
[7 marks]What is XML sitemap? Give 2 examples of online tool available to create XML site map? How it is uploaded and managed?
[7 marks]Explain importance of keyword research tool with any one example.
[7 marks]What is clocking? In which situation clocking required ?
[7 marks]What is mean by spider able link structure? What are the reasons for having non reachable pages in your web site?1
[7 marks]How the action tracking report is useful? What are the types of actions should we track for following sites? 1. B2B site 2. Blog 3. E-Commerce
[7 marks]What is mean by Crawl Errors? How we can identify them ? Tool for find it
[7 marks]What are the different types of conversions perform on any web page ? What is ROI ? How to calculate project ROI?
[7 marks]Explain key performance indicator for long tail SEO.
[7 marks]