Rural Marketing — Summer 2021

Distinguish between Urban Consumer and Rural Consumer.

What is Distribution? Explain the challenges faced by marketers in distributing their products in Rural Market.

Explain the rural market with its suitable characteristics.

What is APMC? How it works for farmers and what are major roles of it in rural market?

Discuss the major factors affecting the buying behaviour of rural consumer.

Explain the advantages of RuMIS to rural consumer and marketer.

What are the challenges faced by Rural marketers during the Covid-19 Lockdown?

Discuss the Rural Consumer Buying Process in context to Rural India.

Discuss the major basis for Product Differentiation in Rural Market.

Discuss the Role of MGNarega for the development of Rural India.

Discuss the steps involved in Rural Marketing Research Process.

What is Rural Marketing Mix? Explain 4 A's of Rural Marketing Mix.

What is Contract farming? How it works in Rural India?

Discuss the importance of the role of Government in promoting Rural Market.

Explain various external environmental factors affecting rural market.

What is Cooperative Marketing? Discuss the objectives of Cooperative Marketing.

Discuss the various branding strategies to be adopted for Rural Marketing.