Q1. Discuss four ‘A’s of Rural Marketing.

This is question 1 (7 marks) from the GTU Rural Marketing MA Summer 2022 question paper. Subject code: 4190522.

Q2. How contract farming works in India? - Discuss.

This is question 2 (7 marks) from the GTU Rural Marketing MA Summer 2022 question paper. Subject code: 4190522.

This is question 3 (7 marks) from the GTU Rural Marketing MA Summer 2022 question paper. Subject code: 4190522.

This is question 4 (7 marks) from the GTU Rural Marketing MA Summer 2022 question paper. Subject code: 4190522.

Discuss four ‘A’s of Rural Marketing.

[7 marks]

What is consumer behavior? Discuss the major factors affecting rural consumer.

[7 marks]

Define Rural market and discuss the major features of rural market in India

[7 marks]

What is Branding? Discuss the prevailing branding strategies for rural marketing.

[7 marks]

How contract farming works in India? - Discuss.

[7 marks]

Write a note on ‘Co-operative societies’.

[7 marks]

Discuss the various bases for product differentiation used by the rural marketers.

[7 marks]

How rural consumers are different than urban consumer? Discuss with points of differences.

[7 marks]

Discuss the consumer buying process in context to rural consumer.

[7 marks]

Who are the opinion leaders? Discuss their roles in Rural marking.

[7 marks]

What is Public Distribution system and how it works in rural area?

[7 marks]

Discuss the major challenges face by rural marketers.

[7 marks]

What is APMC? Discuss the role of APMC in rural market.

[7 marks]

How government play major role in promoting rural products across the globe?

[7 marks]

Discuss the rural marketing research process in detail.

[7 marks]

Discuss the product life cycle with suitable example.

[7 marks]

Discuss the Role of MGNarega for the development of Rural India. Page 1 of 1

[7 marks]