Rural Marketing — Winter 2019

Explain the different phases of Rural Marketing.

Write a note on Product Life Cycle with an example of Tractor product.

Explain the Nature of Rural Market. Define the size and growth of Rural Markets in India.

What is consumer behavior? Explain the Factors which are affecting to the consumer behavior?

Explain the steps of consumer buying process.

Define the Rural Marketing. Explain the Problems Faced in Rural Marketing.

Explain How Rural Marketing differs from Urban Marketing?

Explain various sources of information for rural market study.

Define the stages of marketing research process.

Define the Opinion Leaders. Explain the role of opinion leader in rural marketing.

Explain the Rural Marketing Mix.

Define the Semiotics. Explain the Role if Semiotics in Marketing.

Write a note on Contact Farming.

Explain the Distribution Strategies for Rural Market in Indian Perspective.

Explain the Characteristics of Rural Consumer.

Explain various external environments that affect the rural market.

Write a note on Marketing Information System for Rural markets.