Rural Marketing — Winter 2021

Define the term “Rural Marketing” and discuss about the evolution of rural marketing in India.

Discuss in detail the characteristics of rural market.

Discuss in detail the difference between rural marketing and urban marketing.

“Rural consumer is brand loyal.” Discuss the statement using an example and examine the innovation adoptability of rural consumers.

Discuss in detail the characteristics of the buyer that affects buying process.

Write a detailed note on contract farming.

Discuss in detail the significance and sources of information for making decision in rural market.

Explain the difference between rural and urban marketing research. Discuss the Do’s and Don’ts in the rural market research.

Discuss the relevance of marketing mix with reference to 4 A’s and why is it necessary for rural market? Justify

Discuss the communication challenges in promoting products in rural market.

Discuss rural distribution network with reference to HUL and Balaji.

Write a note on rural packaging and differentiate it with urban packaging.

Discuss the different pricing strategies adopted by the firms for different rural market segments.

Discuss STP strategies in rural marketing.

Discuss in detail the problems of rural marketing in India.

Marketers have shifted their focus from urban to rural market – why? Discuss opportunities and challenges in rural market in India.

Discuss in detail about product differentiation and branding strategies for rural market.