Specify the requirements for Wholesale and Retail Medical store. Draw layout of good Retail Medical store.
[6 marks]Describe the steps to be taken for efficient International marketing.
[5 marks]What are the various steps involved in personal selling?
[5 marks]Explain the role of Pharmexcil and other Government institutions in international marketing.
[6 marks]Explain ethical marketing and franchise marketing.
[5 marks]Explain the implication of Patents and Trademarks on marketing.
[5 marks]Describe in detail New Product Development Process in pharmaceutical industry.
[6 marks]Explain functions of a wholesaler.
[5 marks]List out any four functions and advantages of retailers.
[5 marks]Highlight the role of IPR and protection on International patents in marketing.
[6 marks]Explain the requirements of Dossier preparation for US.
[5 marks]Write a note on Indian medical council regulations 2002.
[5 marks]What is product management? Explain in detail product life cycle.
[6 marks]Write a short note on DPCO.
[5 marks]Write a note on pharmacovigilance program of India. Q. 6 (a) What do you mean by prescription research? Explain it in detail.
[6 marks]Explain the efficient system of Recruitment, Training and Performance Appraisal.
[5 marks]Write a note on opportunities for existing and new innovative products.
[5 marks]Write a note on Supply chain and Cold chain.
[6 marks]Explain the roll of pharmaceutical marketing within organization and medical profession.
[5 marks]Discuss the role of medical representative in pharmaceutical marketing.
[5 marks]