Write strategic marketing techniques for API, OTC & Prescription Drugs.
[6 marks]Explain Supply chain and Cold chain.
[5 marks]Differentiate between CIF and FOB in detail.
[5 marks]State the objectives of DPCO 1995. Write the formula to fix the price of retail formulation.
[6 marks]Explain the terms: NPPA, USFDA, EMA, EDQM, CDCSO, TGA.
[5 marks]Discuss implications of patents and trademarks on marketing.
[5 marks]List salient features of Dossier preparation for African countries.
[6 marks]Explain the efficient system of Recruitment, Training and Performance Appraisal.
[5 marks]Write a note on Indian medical council Regulations 2002.
[5 marks]Explain 4P’s life cycle in detail.
[6 marks]Write a note on Pharmaceutical market size and growth factors.
[5 marks]What are promotional objectives and tasks?
[5 marks]Describe the steps to be taken for efficient International Marketing.
[6 marks]Explain in detail the criteria for segmentation and add a note on segmentation on the basis of patients and doctors.
[5 marks]Write pros and cons of Ethical and Franchise marketing. Q. 6 (a) Specify the requirements for Wholesale and Retail Medical store. Draw layout of Retail Medical store.
[6 marks]Discuss the applications of IT and Management information for controlling expiry and returned goods.
[5 marks]Write a brief note on Post Market stability surveillance.
[5 marks]Describe in detail about New Product Development Process in pharmaceutical industry.
[6 marks]Write a brief note on Recent Developments related to PVPI.
[5 marks]Explain the role of Pharmexcil and other Government institutions in international marketing.
[5 marks]