Explain 4P’s life cycle in detail.
[6 marks]Explain ethical marketing and franchise marketing.
[5 marks]Write a short note on DPCO.
[5 marks]Specify the requirements for Wholesale and Retail Medical store. Draw layout of good Retail Medical store
[6 marks]Describe the role of Pharmexcil and other Government institutions.
[5 marks]Write strategic marketing techniques for API, OTC & Prescription Drugs.
[5 marks]Explain the roll of pharmaceutical marketing within organization and medical profession.
[6 marks]Discuss about product portfolio analysis and product policy.
[5 marks]Explain the terms EDQM, CDCSO, USFDA, UCPMP and NPPA.
[5 marks]Explain Pharmacovigilance program of India.
[6 marks]Describe in detail New Product Development Process in pharmaceutical industry.
[5 marks]Explain functions of a wholesaler.
[5 marks]Differentiate between the Registration Processes for Drugs in Europe & USA.
[6 marks]What are the Marketing & distribution strategy in International market.
[5 marks]Explain Implications of patents and trademarks on marketing. Q. 6 (a) Write a note on Supply chain and Cold chain.
[6 marks]Which are the various steps involved in personal selling.
[5 marks]Explain the efficient system of Recruitment, Training and Performance Appraisal.
[5 marks]What do you mean by prescription research? Explain it in detail.
[6 marks]Write about sales forecasting and targeting.
[5 marks]Explain the requirements of Dossier preparation for INDIA.
[5 marks]