Highlight the role of IPR and protection on International patents in marketing.
[6 marks]What are the various steps involved in personal selling.
[5 marks]Elaborate on principles of medical advertising.
[5 marks]What is market segmentation? Give advantages and disadvantages of pharmaceutical market segmentation.
[6 marks]Explain the efficient system of Recruitment, Training and Performance Appraisal.
[5 marks]Explain Pharmacovigilance program of India.
[5 marks]Give the applications of IT and Management information for controlling expiry and returned goods.
[6 marks]Write a note on development and utilization of effective communication aids.
[5 marks]Explain ethical marketing and franchise marketing.
[5 marks]Explain the roll of pharmaceutical marketing within organization and medical profession.
[6 marks]List salient features of Dossier preparation for European countries.
[5 marks]What do you mean by prescription research? Explain it in detail.
[5 marks]Explain 4P’s life cycle in detail.
[6 marks]Explain pharmaceutical marketing environment versus consumer marketing.
[5 marks]Enumerate functions of a wholesaler. Q. 6 (a) Write about various pricing strategies.
[6 marks]Describe in detail New Product Development Process in pharmaceutical industry.
[5 marks]What are promotional objectives and tasks?
[5 marks]Write strategic marketing techniques for prescription drug, medical devices and surgical products.
[6 marks]List out any four functions and advantages of retailers.
[6 marks]Write a note on Supply chain and Cold chain.
[6 marks]