Digital and Social Media Marketing — Summer 2021

What is Digital Marketing? Discuss the origin of digital marketing.

Explain P-O-E-Mframework in digital marketing strategy and the drivers of the new marketing environment with examples.

Define the term Display Marketing and explain the Buying Models.

Explain Digital Marketing mix. Discuss the Impact of digital channels on IMC.

Write a short note on YouTube Marketing.

Design the marketing strategies for Instagram for your home-made sweets ‘MithaiGhar’.

‘Twitter Marketing is different than other forms of digital marketing’. Justify.

Discuss the Importance of Linked-in Marketing.

Explain which Facebook Marketing Tools will apply to promote your Fashion Brand‘Glorify Me’.

What is SEO? Why it is needed? Explain how to use internet & search engines.

Explain the term‘Web Analytics’. Discuss the latest trends in digital advertising.

What is Mobile Advertising? Discuss the Forms of Mobile Marketing.

Explain Google Analytics and Google AdWords. How they are useful to business?

What are the major differences between traditional and digital marketing?

Discuss the types of adverts and explain their purpose with an example.

Write a short note on: Search Engine Advertising.

What is SEM? Explain Multichannelattribution, Universal analytics, Tracking code.