Digital and Social Media Marketing | M.Arch Semester VII Winter 2020 | GTU Papers

Q: Q1. Definitions / terms / explanations / short questions based on concepts of theory/practical a. Info-Graphics b. Ad Ranks c. Cost per Click (CPC) d. SEO e. Cost per Milli (CPM) f. POEM Framework g. Bumper Ads

This is question 1 (14 marks) from the GTU Digital and Social Media Marketing MA Winter 2020 question paper. Subject code: 2577161.

Q: Q2. How twitter is different from other Social Media? What are the best practices in the content strategy for the Twitter Platform?

This is question 2 (7 marks) from the GTU Digital and Social Media Marketing MA Winter 2020 question paper. Subject code: 2577161.

Q: Q2. What is Mobile Marketing? Explain and differentiate between the different types of mobile advertising models.

This is question 2 (7 marks) from the GTU Digital and Social Media Marketing MA Winter 2020 question paper. Subject code: 2577161.

Q: Q3. What is on-page SEO? How to perform on-page Optimization?

This is question 3 (7 marks) from the GTU Digital and Social Media Marketing MA Winter 2020 question paper. Subject code: 2577161.

Q: Q3. Explain POEM framework in digital marketing strategy.

This is question 3 (7 marks) from the GTU Digital and Social Media Marketing MA Winter 2020 question paper. Subject code: 2577161.

Q: Q4. What is off-page SEO? How will you do off-page optimization?

This is question 4 (7 marks) from the GTU Digital and Social Media Marketing MA Winter 2020 question paper. Subject code: 2577161.

Q: Q4. Explain the various buying models available in display advertising.

This is question 4 (7 marks) from the GTU Digital and Social Media Marketing MA Winter 2020 question paper. Subject code: 2577161.

Q: Q5. What are the key metrics in web analytics? Explain in brief.

This is question 5 (7 marks) from the GTU Digital and Social Media Marketing MA Winter 2020 question paper. Subject code: 2577161.

Q: Q5. Suggest Google Ad Campaign for travelling blog. Explain the process of creating first Google ad campaign.

This is question 5 (7 marks) from the GTU Digital and Social Media Marketing MA Winter 2020 question paper. Subject code: 2577161.

Q: Q6. What are the different types of Keywords? Explain in brief.

This is question 6 (7 marks) from the GTU Digital and Social Media Marketing MA Winter 2020 question paper. Subject code: 2577161.

Questions13

Q114 marks

Definitions / terms / explanations / short questions based on concepts of theory/practical a. Info-Graphics b. Ad Ranks c. Cost per Click (CPC) d. SEO e. Cost per Milli (CPM) f. POEM Framework g. Bumper Ads

How twitter is different from other Social Media? What are the best practices in the content strategy for the Twitter Platform?

[7 marks]

What is Mobile Marketing? Explain and differentiate between the different types of mobile advertising models.

[7 marks]

What is on-page SEO? How to perform on-page Optimization?

[7 marks]

Explain POEM framework in digital marketing strategy.

[7 marks]

What is off-page SEO? How will you do off-page optimization?

[7 marks]

Explain the various buying models available in display advertising.

[7 marks]

What are the key metrics in web analytics? Explain in brief.

[7 marks]

Suggest Google Ad Campaign for travelling blog. Explain the process of creating first Google ad campaign.

[7 marks]

What are the different types of Keywords? Explain in brief.

[7 marks]

Write a note in impact of digital channels on IMC.

[7 marks]

Explain Ad Auction Model in detail.

[5 marks]

Write a detailed note on Youtube Marketing.

[5 marks]

Digital and Social Media Marketing — Winter 2020

Questions13