Explain key performance indicator
[3 marks]Discuss and describe types of cyber-attacks.
[4 marks]Write a short note on security issues in TCP/IP model protocol
[7 marks]Explain the types of web analytics.
[3 marks]Explain objective and benefits of web analytics
[4 marks]Explain different types of websites in detail.
[7 marks]Explain the features of web analytics tool
[7 marks]Differentiate internal search and external search
[3 marks]Explain the analytics metrics life cycle
[4 marks]Explain SEO and its working
[7 marks]Define PPC and explain its working.
[3 marks]Explain FCP.LCP, CLS, FID in detail
[4 marks]Explain the protocols involved with application layer.
[7 marks]Explain the three layers of ‘SO WHAT TEST’.
[3 marks]What is A/B Testing?
[4 marks]What is site search analysis?
[7 marks]Explain the tracking matrices for SEO
[3 marks]What are the responsibilities of webmaster?
[4 marks]Explain the process of website testing.
[7 marks]What are streaming analytics.
[3 marks]What are the benefits of multichannel marketing
[4 marks]Discuss various media and channels of marketing
[7 marks]Write down the steps to create web analytics report.
[3 marks]Explain features of email marketing
[4 marks]Explain OSI Model with all layers in detail.
[7 marks]