Rural and Agricultural Marketing — Summer 2023

Define rural markets and urban markets. Explain key differences or rural and urban markets.

What is rural environment? Explain various facets of rural environment with proper examples.

What is segmentation? Explain various pre-requisites for effective segmentation.

Discuss the rural marketing mix with necessary examples.

What are the various savings and investment opportunities available to the Rural customers of India?

Write short note on 4 A’s of Rural marketing with necessary examples.

What is Agricultural marketing? Explain objectives of agricultural marketing with necessary examples.

Aleading FMCG company wants to enter in to rural market for their various products. Being a Vice president guide your subordinates to identify various factors which affects consumer buying behaviour.

For successful penetration in rural market, infrastructure development is necessary. Justify the statement with necessary examples.

Explain various bases of segmenting rural markets with necessary examples.

Define Cooperative societies. Explain various functions of cooperative societies.

You are manufactures of washing powder and detergent cake. What are the various types of steps you would follow to create a sales promotion program for rural markets for various ranges of washing powder and detergent cake.

Rural consumers’ are price conscious rather than quality: Do you agree with the statement or not. Justify your answer with necessary examples.

Define agricultural inputs. Explain various types of agro inputs with necessary examples.

Explain pricing strategies adopted for consumer durable companies for rural markets.

Aconsumer durable company wants to enter in to rural markets. As an expert help the company for conducting marketing research.

Define packaging and labelling? Packaging and labelling do not play an important role in rural people’s buying behaviour: Do you agree with the statement or not. Justify your answer with necessary examples.