Write a short note on 4 A's of rural marketing.
[7 marks]What were the three major changes in rural infrastructure in recent years? What opportunities will they provide to rural markets, and how?
[7 marks]What is rural marketing environment? Explain various rural environment factors with consideration to consumer products.
[7 marks]What are the different models of consumer behavior?
[7 marks]What are agricultural inputs? Explain the types of agro inputs.
[7 marks]Define packaging and labelling? Packaging and labelling do not play an important role in rural people’s buying behaviour: Do you agree with the statement or not. Justify your answer with necessary examples.
[7 marks]Explain briefly the rural marketing research process.
[7 marks]Consider the mobile handset market in rural India. On what bases would you classify this market and why? How do you think the rural marketers in this industry would benefit from your segmentation scheme?
[7 marks]Explain the factor affecting pricing in rural market.
[7 marks]Explain the various scaling tools used for quantitative research in rural markets.
[7 marks]Evaluate various distribution models of financial services in terms of sustainability and scalability. Also suggest a new distribution model that marketers can profitably use in the near future.
[7 marks]Page 1 of
[2 marks]Evaluate various healthcare initiatives in rural India and develop a SWOT framework.
[7 marks]Critically examine the communication strategy of a national and regional player in the durables category in rural markets.
[7 marks]Write a short note on MICA rural marketing rating.
[7 marks]Define cooperative societies. Explain various types/formats of cooperative societies available for rural markets.
[7 marks]Explain Microfinance, credit services and agricultural credit.
[7 marks]Aleading FMCG Company wants to introduce a new product in rural markets. Being a marketing expert, how will you design product, place, promotion and pricing strategies for the same. Page 2 of
[2 marks]