Rural and Agricultural Marketing — Winter 2022

Write a short note on 4 A’s of rural marketing.

Define rural market. Explain Rural environment in detail.

Rural consumer behavior is different from urban consumer behavior justify your answer with suitable example.

What are agricultural inputs? Explain the types of agro inputs

Describe briefly the various distribution models used in rural market for the distribution of Tractor and consumer durable.

Explain Microfinance, credit services and agricultural credit

Write a short note on opportunities in Food processing and manufacturing in rural area with suitable example.

Explain briefly the rural marketing research process.

Define cooperative societies. Explain various types/formats of cooperative societies available for rural markets.

What is social entrepreneurship? Which types of opportunities available to social entrepreneurship for rural and agricultural markets?

What is rural marketing environment? Explain various rural environment factors with consideration to FMCG products

Explain various bases of segmentation of rural markets with practical examples.

Aleading FMCG Company wants to introduce a new product in rural markets. Being a marketing expert, how will you design product, place, promotion and pricing strategies for the same.

Explain the Thompson Rural market Index and MICA Rural Market Ratings

Explain the factors affecting rural consumer behavior.

“Rural people do not give importance to packaging and labeling” – Do you agree with the statement or not. Justify your answer with suitable examples.

Write a Short Note on Contract farming