Rural and Agricultural Marketing — Winter 2025

What is agricultural marketing? Explain the objectives of agriculture marketing.

What is rural marketing environment? Explain factors of rural marketing environment.

Explain rural consumer buying decision process.

What are the different models of consumer behaviour?

What are the factors affecting the rural consumer behaviour?

What are agricultural inputs? Explain the types of agro inputs

Write a short note on 4 A’s of rural marketing

Explain the basis for segmentation in rural marketing

Explain the rural marketing research process.

Explain various functions of cooperative societies.

Explain communication strategy in rural marketing.

Evaluate various distribution models of financial services in terms of sustainability and scalability in rural area.

Write a short note on social entrepreneurship.

What is contract farming? Explain Contract farming in detail.

Explain the Food processing and manufacturing

Write a short note on corporate initiatives in rural and agricultural markets.

Explain microfinance, credit services and agricultural credit.