Discuss Evolution of Rural marketing in India post-independence era. What are the key growth drivers of Rural Markets in India?
[7 marks]Analyze rural market environment on STEEPLED Framework (Social, Technological, Environmental, Economical, Political , Legal , Ethical and Demographical factors)
[7 marks]Define Ecommerce, it’s functions – significance and scope in India retail business.
[7 marks]Differentiate between farm and non-farm sector rural economy with proper examples.
[7 marks]What are the key essentials in Rural Infrastructure and what role government needs to play in it’s development?
[7 marks]What is SEC and NCCS classification of Indian House hold and how it helps in Rural markets developments?
[7 marks]Briefly explain Role of 4 “A”s in rural marketing with proper examples.
[7 marks]What are the communalities and differences among urban buying behaviour and rural buying behaviour?
[7 marks]Briefly explain consumer buying behavior process with examples.
[7 marks]Briefly explain Product adoption and Diffusion of innovation with examples.
[7 marks]Explain role and importance of market research in Rural Marketing, Which scaling and quantitative tools can be useful for rural market research?
[7 marks]Define Agricultural marketing, it’s scope and objectives.
[7 marks]What are important communication strategies in Rural marketing ? Which communication channels you find the most suitable in rural marketing planning? Q 5 (a) Discuss various pricing strategies for rural market products. How pricing will be different for governed products from routine products ?1
[7 marks]Briefly explain Haats, Vans , Cooperative societies and NGOs with one example of each.
[7 marks]Q 5 (a) Briefly explain term Micro Finance and it’s role – List down and explain various types of insurances can be availed in Rural Business.
[7 marks]Diagrammatically explain Rural Market channels and channel members and also explain their roles and responsibilities.
