Rural and Agricultural Marketing — Summer 2025

Explain the Demographic and Cultural aspect of rural environment in India

Explain the evolution of rural marketing in India.

Explain various factors affecting rural consumer behavior.

Write a detail note on 4 A’s of rural marketing.

Explain the various scaling tools used for quantitative research in rural markets.

Explain the principles and importance of Participatory rural appraisal

Explain various stages of rural marketing research process in detail with suitable example.

Define the role of various finance and credit services in rural economy.

Aleading FMCG company wants to introduce a new product in rural markets. Being a marketing expert, how will you design product, place, promotion and pricing strategies for the same.

Explain branding and packaging of products

Explain classification of products with suitable examples.

What is social entrepreneurship? Which type of opportunities is available to social entrepreneurship for rural and agricultural markets?

Discuss the importance of after sales services in rural marketing

Write a short note on sales promotion in rural market

Explain Food processing and manufacturing

Write a short note on MICA rural marketing rating.

Rural people do not give importance to packaging and labeling” – Do you agree with the statement or not. Justify your answer with suitable examples. Page 1 of 1