Rural and Agricultural Marketing — Winter 2021

Explain the evolution of rural marketing in India.

Define Agriculture Marketing. Explain the objectives of Agriculture Marketing.

Explain briefly the rural marketing research process.

Explain the factors affecting rural consumer behavior.

Describe briefly the various distribution models used in rural market for the distribution of FMCG and Consumer durables.

Write a short note on 4 A’s of rural marketing.

Explain branding and packaging of products.

What are agricultural inputs? Explain the types of agro inputs.

Explain briefly consumer psychology and pricing.

Explain the price setting strategies in rural market.

Write a short note on classification of products with suitable examples.

Describe the channel behaviour in rural areas

Explain the role of various financial services in rural market.

Explain the various scaling tools used for quantitative research in rural markets.

Write a short note on Social entrepreneurship.

Write a short note on sales promotion in rural market.

Explain the Thompson Rural market Index.