What do you understand by mission statement of an organization.
[3 marks]What is SWOT analysis.
[4 marks]Write down the 7p’s of marketing.
[7 marks]Write down the difference between product & service marketing.
[3 marks]Write down the characteristics of services.
[4 marks]What do you mean by segmentation in marketing.
[7 marks]Define targeting and positioning of service.
What do you understand by pricing strategy.
[3 marks]What are the different marketing distribution channels.
[4 marks]Explain:-i)Branding ii)Packaging
[7 marks]Define advertising. What are the medium of advertising.
[3 marks]Why it is important to read buyer behavior in marketing.
[4 marks]Explain product life cycle.
[7 marks]What is the role of communication in service marketing.
[3 marks]Why internal communication process is important.
[4 marks]Write down the process of operation and delivery of services.
[7 marks]Define sales management.
[3 marks]Write down the different type of service industry in India.
[4 marks]What is the role of service industry to the economy of country.
[7 marks]Write down the growth of hotel industry.
[3 marks]What do you mean by forecasting demand.
[4 marks]Define:-i)CRM ii)MIS
[7 marks]Explain E-marketing.
[3 marks]What is the role of technology in marketing.
[4 marks]What should be strategies for global services marketing.
[7 marks]