Q1. What is E Marketing?

This is question 1 (3 marks) from the GTU Marketing Management BH Winter 2023 question paper. Subject code: 153305.

Q1. Explain the meaning of branding and positioning.

This is question 1 (4 marks) from the GTU Marketing Management BH Winter 2023 question paper. Subject code: 153305.

Q1. Write a note on Product Life Cycle.

This is question 1 (7 marks) from the GTU Marketing Management BH Winter 2023 question paper. Subject code: 153305.

This is question 2 (3 marks) from the GTU Marketing Management BH Winter 2023 question paper. Subject code: 153305.

Q2. What are the mediums of advertising?

This is question 2 (4 marks) from the GTU Marketing Management BH Winter 2023 question paper. Subject code: 153305.

Q2. Write a detailed note on Market Segmentation.

This is question 2 (null marks) from the GTU Marketing Management BH Winter 2023 question paper. Subject code: 153305.

Q3. What is sales management?

This is question 3 (3 marks) from the GTU Marketing Management BH Winter 2023 question paper. Subject code: 153305.

Q3. Explain characteristics of Services.

This is question 3 (4 marks) from the GTU Marketing Management BH Winter 2023 question paper. Subject code: 153305.

WinterBH2023

Marketing Management — Winter 2023

Q: Q2. Explain the process of operation and delivery of services.

This is question 2 (7 marks) from the GTU Marketing Management BH Winter 2023 question paper. Subject code: 153305.

Q: Q3. Explain marketing environment and components of micro environment.

This is question 3 (7 marks) from the GTU Marketing Management BH Winter 2023 question paper. Subject code: 153305.

Subject Code153305

ProgramBachelor of Hotel Management

Total Marks70

Questions15

Exam Date12 December 2023

Exam Time10:30 AM TO 01:00 PM

Questions25

What is E Marketing?

[3 marks]

Explain the meaning of branding and positioning.

[4 marks]

Write a note on Product Life Cycle.

[7 marks]

What is CRM?

[3 marks]

What are the mediums of advertising?

[4 marks]

Explain the process of operation and delivery of services.

[7 marks]

Write a detailed note on Market Segmentation.

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What is sales management?

[3 marks]

Explain characteristics of Services.

[4 marks]

Explain marketing environment and components of micro environment.

[7 marks]

What is MIS?

[3 marks]

What is the meaning of targeting?

[4 marks]

Write a note on 7 Ps of Marketing.

[7 marks]

What is the role of communication in Marketing?

[3 marks]

Explain marketing distribution channels.

[4 marks]

Elaborate on classification of services.

[7 marks]

What is the meaning of demand forecasting?

[3 marks]

Write a note on perceptual mapping.

[4 marks]

Explain the components of strategic marketing planning.

[7 marks]

State the difference between product mix and service mix.

[3 marks]

What is the role of technology in Marketing?

[4 marks]

Explain the steps in developing pricing strategy.

[7 marks]

Define sales promotion.

[3 marks]

Explain disadvantages of direct marketing.

[4 marks]

Explain demand forecasting methods. Page 1 of 1

[7 marks]

Marketing Management — Winter 2023

Questions25

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