Define marketing management and its importance.
[3 marks]Explain the 7 P’s of marketing in the context of service marketing.
[4 marks]How does service marketing differ from product marketing?
[7 marks]What is the role of segmentation in service marketing?
[3 marks]How do marketers use targeting and positioning for services?
[4 marks]Explain the significance of the marketing environment for service providers.
[7 marks]What is the relationship between the traditional marketing mix and the service marketing mix?
[7 marks]What factors influence pricing strategies for services?
[3 marks]Discuss the role of distribution channels in service marketing.
[4 marks]How do service organizations manage logistics and physical distribution?
[7 marks]What are the unique challenges of branding services?
[3 marks]Discuss the role of packaging in service marketing.
[4 marks]How do companies use advertising for services, and what are the most effective mediums?
[7 marks]Discuss the role of communication in service marketing.
[3 marks]How does internal communication within a service organization affect service delivery?
[4 marks]Explain the importance of people in service marketing.
[7 marks]How do service companies conduct competition analysis?
[3 marks]What is Customer Relationship Marketing and why is it important for service businesses?
[4 marks]Explain the role of a Marketing Information System (MIS) in service marketing.
[7 marks]Define direct marketing and its significance in services.
[3 marks]What are the key elements of sales management in service organizations?
[4 marks]Describe the different types of service industries in India.
[7 marks]What are the challenges of international service marketing?
[3 marks]Discuss the role of technology in global services marketing.
[4 marks]What are the key strategies for global services marketing?
[7 marks]