Explain the term ‘Service Marketing’?
[3 marks]Define the term 7 Ps of Marketing?
[4 marks]Explain the Consumer buying behavior?
[7 marks]What do you understand by Characteristics of Services?
[3 marks]Define the term ‘Sales Promotion’?
[4 marks]What are the factors which affect the marketing decision?
[7 marks]Illustrate the concept of Service Marketing Mix?
Explain the role of advertisement in marketing?
[3 marks]Define Personal selling?
[4 marks]What are the pricing strategies / packaging in marketing process?
[7 marks]What is product life cycle, discuss with a neat diagram?
[3 marks]What do you understand by Merchandise Management?
[4 marks]Explain the role of IT in Marketing & Branding?
[7 marks]Explain “Franchising” Process?
[3 marks]Differentiate b/w Products & Services?
[4 marks]Explain the role & function of the marketing in relation to enterprise and economy.
[7 marks]Explain the term Direct Marketing?
[3 marks]Tell us a few factors which can be considered for the sales management?
[4 marks]What are the modern service marketing traits?
[7 marks]Define CRM?
[3 marks]Definition of E- Commerce?
[4 marks]Explain the role of Digital Marketing in hotel industry?
[7 marks]Define the concept International Marketing of Services?’
[3 marks]What do you understand by key decisions for Global Marketing?
[4 marks]What are the policies for market distribution channels in India?
[7 marks]