Marketing Management — Summer 2023

Account for the growing importance of marketing and explain various functions of marketing

Is marketing mix different or same for goods and services? Describe the Marketing Mix for Service Industries

What is meant by market segmentation? What are the criteria of successful market segmentation in services maketing?

Discuss various micro and macro factors affecting Marketing environment. What techniques can be used to evaluate the marketing environment?

What do you mean by price and pricing? Discuss the factors affecting pricing decisions in marketing?

Explain the various stages of Product life cycle.

Explain product. Explain different types of products with suitable example.

Design a buyer behavior for purchase of durable goods.

Briefly explain the Internet Marketing strategies.

What are the components of physical distribution? Write in details about the appropriate marketing channels. OR

Communication makes the difference in marketing? Is Packaging essential for any product and way of communication? Discuss

What do you mean by Digital Marketing? And also discuss the advantages of Digital Marketing.

Evaluate the role, scope and importance of Marketing Information system.

Sales management is important in both goods and services marketing. Discuss.

What do you mean by customer retention? Is CRM is helpful to retain customer retention?

Explain various strategies for global services marketing.