What is E-marketing?
[3 marks]Compare E - Marketing and M - Marketing.
[4 marks]Define CRM. Explain the different modes of entry into an international market?
[7 marks]What do you mean by the term forecasting?
[3 marks]Explain different type of service industry in India and its role to the economy of country.
[7 marks]What are the disadvantages of direct marketing?
[4 marks]What is demand forecasting? Explain different demand forecasting methods.
Explain product life cycle with example.
[7 marks]Define Branding.
[3 marks]What is Multi-branding and Sub-branding?
[4 marks]Explain advertisement in detail and the different medium of advertisement.
[7 marks]Why it is important to read buyer behavior in marketing.
[3 marks]Define concentrated marketing strategy with examples?
[4 marks]What are the distribution channels in hospitality industry?
[3 marks]Difference between Service Marketing Mix and Product Marketing Mix.
[4 marks]Explain the components of strategic marketing planning in detail.
[7 marks]What are the objectives of setting pricing strategy?
[3 marks]What is experience curve? How does it impact pricing?
[4 marks]Write in detail steps involved in developing pricing strategy.
[7 marks]Discuss the meaning of Segmentation.
[3 marks]Write a note on Nature and Role of Service.
[4 marks]Explain 7 P’s of marketing in detail with examples.
[7 marks]Discuss the meaning of Marketing Management.
[3 marks]What are the characteristics of services?
[4 marks]Explain in detail the different variables of market segmentation with example.
[7 marks]