Define the concept of Service Marketing.
[3 marks]Brief about Role of Communication in Service Marketing.
[4 marks]What is the role of Distribution Channels in Marketing.
[7 marks]What is Marketing Mix?
[3 marks]Explain advantages of direct marketing
[4 marks]What are the advantages and disadvantages of Advertising & Promotion?
[7 marks]Describe Product Life Cycle with suitable diagram.
Define Market Segmentation.
[3 marks]What are the components of micro environment?
[4 marks]Give details about different Type of Service Industry in India.
[7 marks]What is Packaging?
[3 marks]How demand forecasting helps in marketing?
[4 marks]Elucidate characteristics of Services.
[7 marks]Short note on current trends global services marketing.
[3 marks]Explain in short about Customer Relationship Marketing.
[4 marks]How is modern technology useful for Hotel Marketing?
[7 marks]What is Macro Environment?
[3 marks]Brief the difference between product mix and service mix.
[4 marks]Elaborate on 7 P’s of Marketing.
[7 marks]What is Buying Behavior?
[3 marks]Write a short note on Pricing Strategy
[4 marks]Explain in detail about Competition Analysis & Customer Relationship Marketing.
[7 marks]Define demographics.
[3 marks]Short note on Marketing Information System.
[4 marks]Explain the stages of buyer Decision Process.
[7 marks]