Explain Marketing Management and its importance in the Hotel Industry.
[3 marks]State the characteristics of services with an example of hotel services.
[4 marks]State and Explain the importance of service marketing.
[7 marks]Explain Promotion mix.
[3 marks]Describe the benefits of International service marketing.
[4 marks]Write a note on service marketing mix.
[7 marks]What are components of physical distribution? Explain.
Explain sales promotion.
[3 marks]Describe the components of service delivers.
[4 marks]Explain the concept of product life cycle with a prominent restaurant brand.
[7 marks]Explain MIS
[3 marks]Explain any 2 methods of demand forecasting.
[4 marks]Explain marketing communication process.
[7 marks]What is market segmentation?
[3 marks]Explain medium of advertising.
[4 marks]Explain E – Marketing techniques in detail.
[7 marks]What is Branding?
[3 marks]Explain the concept of Direct Marketing.
[4 marks]What are the benefits of competitive analysis?
[7 marks]Write a note on Packaging.
[3 marks]Describe components of MIS.
[4 marks]Explain Growth share matrix.
[7 marks]Differentiate product & service Marketing.
[3 marks]Explain SWOT Analysis.
[4 marks]Explain the strategies for global service marketing.
[7 marks]