Marketing Management — Winter 2018

Explain the importance of people, physical evidence and process in service marketing mix.

Discuss the components of Micro Environment.

Define segmentation and types of segmentation with examples.

How are services different than products? Write in detail the characteristics of services.

Define targeting and positioning of services.

State the pricing strategy a new resort hotel should follow and why?

Discuss the importance of selecting the right distribution channel for services.

Define Product lifecycle stages and strategies used at various stages.

Mention the factors affecting the strategic branding decisions for a new Italian restaurant in your area. .

Explain the ways in which one can communicate effectively about their brand.

What are the various Macro environment factors affecting business decisions.

What are the advantages and disadvantages of sales promotion and direct marketing?

Explain the need and importance of collective bargaining in an organization.

What is the contribution of hotel industry to the Indian economy

Importance of Advertising in today’s scenario

E-Commerce a boon or a curse- Explain.

Discuss Emarketing with examples of social media tools.