Write a note on Direct Marketing
[3 marks]Difference between Service Marketing Mix and
[4 marks]ProductWhat is demand forecasting for a product?
[7 marks]Write a note on Nature and Role of Service
[3 marks]Discuss in detail about Marketing Management.
[4 marks]Explain product life cycle with example.
[7 marks]What is the contribution of hotel industry to the Indian economy?
Discuss the meaning of Segmentation.
[3 marks]Explain marketing distribution channels.
[4 marks]What are the advantages and disadvantages of sales promotion.
[7 marks]Define Advertising.
[3 marks]Characteristics of services.
[4 marks]Explain the 7 P’s of marketing with example.
[7 marks]Discuss CRM (Customer Relationship Marketing).
[3 marks]Explain in detail the BCG model of product portfolio.
[4 marks]Classification of services.
[7 marks]MIS (Marketing Information system).
[3 marks]Write in detail steps involved in developing pricing strategy.
[4 marks]How to develop a pricing strategy?
[7 marks]03 Write a note on positioning of services.
[ marks]Explain the meaning of targeting.
[4 marks]Mention the factors affecting the strategic branding decisions for a new Italian restaurant in your area.
[7 marks]What is E-marketing?
[3 marks]What are brand elements? Explain with examples.
[4 marks]What are the various Macro environment factors affecting business decisions.1
[7 marks]